The partnership introduces three exclusive menu items that redefine wellness by focusing on abundance rather than restriction as we welcome the new year.
CAVA, the category-defining Mediterranean fast-casual restaurant brand, today announced a partnership with Olympic gold medalist sprinter and public health advocate Gabby Thomas. In contrast to typical "new year, new me" restrictions, the partnership kicks off 2025 by encouraging consumers to embrace the Mediterranean spirit of abundance with food that is flavorful and supports their well-being, with no compromises. Inspired by Gabby's accessible, well-rounded approach to fueling her busy life, the collaboration introduces three new limited-time menu items available now: the Spicy Lamb + Avocado Bowl, the Falafel Crunch Bowl, and the Garlic Chicken + Veggie Pita.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250107662715/en/
CAVA enthusiast Gabby Thomas playfully bites into her original pita chip "medal," adding a fun spin to the classic champion stance. (Image: Business Wire)
As Gabby gears up for an exhilarating 2025, balancing her training for the U.S. Nationals and World Championships with her commitment to public health, she focuses on consuming foods that fuel her workouts, maintain her energy levels, and provide her with true pleasure.
"I've been a loyal CAVA enthusiast for many years—it's my top choice for tasty meals that fuel me through even the busiest days and toughest workouts," Thomas shared. "Starting the busy year of 2025 with this partnership feels like a perfect match, and I aim to motivate others to nourish themselves and embrace the new year with purpose and vitality, enabling them to pursue what truly brings them joy."
"Gabby's genuine spirit, enthusiasm, and accomplishments make her an ideal collaborator for CAVA. Her love for our cuisine is evident, and her ability to inspire and uplift others is remarkable. She truly represents a life lived to the fullest," stated Andy Rebhun, Chief Experience Officer at CAVA. "Our shared philosophy, which we refer to as the Mediterranean Way, is reflected in both our dishes and the warm welcome we extend to everyone at our table."
CAVA has introduced a new menu crafted by chefs, featuring premium ingredients designed to promote a healthy and active way of living.
- The Spicy Lamb + Avocado Bowl stars spicy lamb meatballs and avocado on a base of SuperGreens and black lentils, topped with Crazy Feta®, red pepper hummus, Persian cucumber, pickled onions, tomato + onion, and bright lemon herb tahini dressing.
- The vegetarian Falafel Crunch Bowl features falafel, roasted vegetables, saffron basmati rice, black lentils, Crazy Feta®, traditional hummus, Persian cucumber, cabbage slaw, tomato + onion, romaine, pita crisps, and spicy-herby skhug dressing.
- The Garlic Chicken + Veggie Pita is filled with half grilled chicken and half roasted vegetables, dressed up with tzatziki, tomato + onion, salt-brined pickles, cabbage slaw, crumbled feta, and savory garlic dressing.
The Spicy Lamb + Avocado Bowl, the Falafel Crunch Bowl, and the Garlic Chicken + Veggie Pita are available for a limited time at CAVA restaurants across the country and via CAVA's app and website. To learn more, follow @CAVA on our social channels, including TikTok, Instagram, Facebook, and others.
CAVA is a fast-casual Mediterranean restaurant chain that focuses on providing fresh and healthy dining options. Known for its customizable grain bowls, salads, and pitas, CAVA emphasizes the use of high-quality ingredients and bold flavors. The menu features a variety of dips, spreads, and toppings inspired by Mediterranean cuisine, allowing customers to create their own unique meals. With a commitment to sustainability and community engagement, CAVA has gained popularity among health-conscious eaters looking for delicious and nutritious options.
CAVA stands as a pioneering brand in the Mediterranean fast-casual dining space, skillfully merging nutritious options with bold and satisfying flavors on a large scale. Our brand's potential extends beyond the Mediterranean niche, positioning us to compete effectively within the expansive and rapidly evolving limited-service restaurant market, as well as the health and wellness food sector. CAVA caters to a diverse clientele, encompassing various genders, age demographics, and income brackets. We are well-positioned to capitalize on the generational trends favoring healthy lifestyles and the increasing ethnic diversity of the population. Our offerings resonate with consumers seeking convenient, authentic, and purpose-driven brands that allow for food-based self-expression. The widespread appeal of our cuisine, coupled with these positive industry dynamics, fuels our significant growth prospects.
Gabby Thomas is an accomplished American sprinter known for her exceptional speed and athletic prowess. Born on December 3, 1996, in Florence, Massachusetts, she has made a name for herself in the world of track and field, particularly in the 200 meters. Gabby's impressive performances have earned her numerous accolades, including medals at national and international competitions. She is also recognized for her academic achievements, having graduated from Harvard University. Gabby continues to inspire many with her dedication to the sport and her commitment to excellence both on and off the track.
Gabby Thomas is a celebrated five-time Olympic medalist and ranks among the fastest women ever in the 200m event, having secured three gold medals at the 2024 Paris Games. A proud Harvard alumna, she holds a degree in neurobiology and a Master of Public Health from the University of Texas. Gabby merges her remarkable athletic career with a strong commitment to community service, partnering with the Volunteer Healthcare Clinic to aid underserved communities. Outside of her athletic pursuits, she loves to discover new spots in her hometown of Austin and cherishes moments with her pug, Rico.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107662715/en/
Summary Evaluation:
Hypothetical
