Nestlé's Rowntree's brand has launched a new version to celebrate the 60th anniversary of the Jelly Tots collection.
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The introduction signifies the brand's debut in the sour-sweet segment, providing consumers with a "tasty experience that blends nostalgia with a zesty kick."
Hayley Nixon, the senior brand manager at Rowntree’s, expressed: “At Rowntree’s, our commitment lies in delivering joy and creativity to our supporters. With the introduction of Jelly Tots Tangy, we’ve reimagined a cherished favorite by infusing it with an exciting new flavor that we are confident will appeal to both new customers and long-time fans. It’s more than just a treat; it’s a delightful experience to be shared and savored together.”
