A Scottish brewery is aiming to lift the spirits of January by launching a unique running club.
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A popular beer brand has set out on a mission to prove that January doesn’t need to be miserable with the launch of a running club with a twist - and finalists are set to earn an award-winning beer once they cross the finish line.
Innis & Gunn’s one-off run club is being led by Mark Baxter, UK Athletics Running Coach, and attended by former Olympian and Commonwealth Games Silver Medallist Lynsey Sharp.
‘Innis & Runn’ will follow an easy 5km route in Edinburgh – which just so happens to be a pint-shaped map on the Strava app.
The event is scheduled for Saturday, January 11th, starting at 11am. All participants who succeed will receive a complimentary 4.6% lager or an alcohol-free alternative.
The run club brings to life the latest episode of Innis & Gunn’s mockumentary series, a unique ‘fly on the wall’ series showcasing the brewer’s real-life employees, including founder Dougal Sharp and commercial director Crawford Sinclair, alongside special guest stars: Scottish comedians Paul Dockery and Katie McKenzie.
The third episode in the series, produced by BAFTA-winning creative agency Studio Something, begins with the Innis & Gunn team identifying that run clubs are the new pubs - and hatch a scheme to reward runners with a tasty lager.
Dougal Sharp, the founder and head brewer, remarked: "Our social interactions are continually changing, yet one aspect endures: the enduring custom of connecting over a drink, whether it be alcoholic or non-alcoholic, remains unmatched."
"But things are changing, and we’ve noticed the rise in running clubs – and we want to be part of that. Innis & Runn is the perfect opportunity to get moving this January, connect with others, and build new bonds.”
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Scottish comedian Paul Dockery was filmed devising the plan for Innis & Runn in the Mockumentary.
He remarked, “Generally, I prefer enjoying a pint over running for one, but I’m determined to break that lifelong pattern. New Year, new me – or at least that’s the plan for Saturday!”
“I’m looking forward to putting on a pair of my shortest shorts to stride the streets with my new found buddies – all for the reward of a sweet, sweet pint of Innis & Gunn’s award-winning lager. And I wasn’t even paid to say that.”
Lynsey Sharp, who hails from Edinburgh, became the European Champion in the 800 metres and ran in the 2012 and 2016 Olympic Games. She is set to take part in the Innis & Run event and believes that participating in group events is the key to finding the motivation to start running.
"Starting your running journey may seem daunting initially, but beginning alongside others who share your passion can truly transform the experience. By building a supportive community, you'll have encouragement from those around you, which significantly boosts both your confidence and motivation."
“It’s wonderful to witness the growth of running clubs - they make the sport more approachable, foster a sense of community, and add an element of enjoyment. Here’s hoping that 2025 brings even more of them to life!”
"Whether you're a beginner or simply seeking an enjoyable activity to liven up your January, it's guaranteed to be a fantastic morning."
Innis & Gunn’s flagship lager continues to win accolades, including a recent gold medal at the World Beer Awards, cementing its place as Scotland’s leading premium lager.
Find out more about the Innis & Runn Run Club here.
