"Can you believe it?": A woman places a tub of Blue Bell Ice Cream upside down in her freezer and discovers something surprising when she opens it the following day.

A Blue Bell customer shared her secret for keeping ice cream safe from freezer burn with the audience.

TikToker @_gable shares a brief video highlighting the importance of placement. In her demonstration, she uses Blue Bell Gooey Butter Cake Ice Cream to illustrate her point.

"In a voice-over, she shares, 'The trick I picked up from my mom is to store your ice cream in the freezer upside down.'"

As she pulls it from the freezer and lifts the lid, not a single ice crystal is visible. “It’s never frozen. There’s no frost at all. It’s incredible,” she gasps in delight.

“Who would have imagined???” the TikToker wrote in the caption of her video, which garnered more than 758,000 views.

Freezer burn occurs when food is not properly sealed and exposed to air in the freezer. This exposure causes moisture to evaporate from the surface of the food, leading to the formation of ice crystals. As the moisture leaves, the food can become dry and develop discolored spots, which can affect its texture and flavor. To prevent freezer burn, it’s important to use airtight packaging and remove as much air as possible before freezing. 

Freezer burn happens when frozen food is exposed to dry air and loses moisture. This leaves the food drier and discolored. Another cause of freezer burn has to do with freezer temperature. If it’s too cold, freezer burn can occur. And ice cream is particularly susceptible to freezer burn as it has a higher moisture content than most freezer items.

The Daily Dot contacted @_gable through a comment and direct message on TikTok.

Audiences experiment with the trick.

Audiences expressed their excitement about trying out the hack.

"Mmmmm, I can't wait to give this a shot next time! You better not be pulling my leg," commented one viewer.

"Be right back, I'm going to flip mine over. I never realized this," another person said.

"I think I'll give that a shot," remarked a third person.

Is it true that turning the ice cream container upside down can help avoid freezer burn?

Flipping the ice cream container upside down allows the melted ice cream to drip to the lid, thus creating less of a chance of freezer burn and extending its life span. Before trying this, though, seal the lid tightly. Or things can get really messy real quick.

What can you tell me about sour cream and cottage cheese?

Those who were also aware of the trick mentioned that it is effective with different types of dairy items.

"One user mentioned, 'It helps keep sour cream in the fridge without that watery separation forming between uses.'"

"Another person mentioned that cottage cheese stays fresh longer when stored upside down."

These viewers are right. According to California Dairy Press Room, dairy products that are in cartons, including sour cream, cottage cheese, and yogurt, “can be stored upside down to prevent mold and ice crystals from forming.”

Storing these items upside down minimizes air exposure and leads to a longer shelf life.

@_gable Who woulda thought??? #hack #bluebell #icecream ♬ Dolce Nonna – Wayne Jones & Amy Hayashi-Jones